In 2009, attribute introduced our readers to the UHatin? name and “The Campaign to Neutralize Haters.” In 2010, the campaign is gaining even more momentum and is continuing to spread the word about love instead of hate.

While neutralizing haters seems like a daunting task, the Campaign has a plan: By introducing people to the U Hatin? and now, the new ULuvin? apparal lines, they plan on “raising top-of-mind awareness and cause people to think” and “work with celebrities and role models for spreading the message of anti-hate.” It is surprising to some, that a message of love has originated from Hip Hop and that Hip Hop is standing so strongly behind this message.

The Campaign has already begun to work with some influential people to get the word out. Actress/model Kim Coles has joined the Facebook fan page and begun to show love to UHatin?, along with Miss Georgia 2009, Kimberly Gittings, and Miss Georgia Teen 2010, Caroline Wade.

Wade recently wrote on the fan page, “I am so excited for this new campaign! Being in high school, I witness bullying every day. As Miss Georgia Teen, I really want to bring awareness against it."

Furthermore, UHatin? is becoming a force in the Hip Hop world as well. Many leaders in the hip hop community, especially in Atlanta, GA are speaking out against “haters” and speaking up for the campaign. Some of the regions top-rated radio DJs have already begun to promote the Campaign on their shows.

DJ Drama, MTV’s 2009 DJ of The Year and T.I.’s official DJ, was introduced to the campaign through Angel Padilla, the program director for Valdosta’s LYX 96. Padilla is quick to point out that “this is a movement. People need to not just say UHatin? or ULuvin? but actually live by these principles.” He thought of his close friends DJ Sense (head of the Affiliate DJ’s) and DJ Drama, as soon as he heard about the slogan U Hatin? and its meaning.

DJ Drama has a reputation for helping settle “beefs” in the Hip Hop world. When rappers Gucci Mane and Young Jeezy were fighting in the press and jabbing at each other through lyrics, DJ Drama was able to help them “neutralize the hate” on his radio show. He lets listeners know that it takes a “real man” to apologize and accept apologies. The Campaign is also happy to see that the record industry manger Anthony Murrey, and his artists', Hurricane Chris, Navajo and BG are supporters.

Tia Ross, a lead facilitator for Motivating the Teen Spirit (MTS) and an ambassador for UHatin?, looks forward to asking "gangsta rappers" on her program, Reality Check, about the kind of advice they give or plan on giving their own children and to explore peoples decisions and the consequences of those decisions. MTS is one of the leading organizations for teen empowerment. The founder, Lisa Nichols has made appearances on the Oprah Winfrey Show and Larry King Live to speak about and promote her motivational books and programs. MTS works with teens on making integrity based decisions, and according to Tia Ross, "not hating" is an integrity-based decision. Through the “Campaign to Neutralize Haters” they can now promote this powerful message to the general public.

There have already been very positive reactions to the movement and clothing line. Felicia, the mother of 9-year-old Grant, claims that her boy is actually coping with life better because of the campaign. Instead of reacting when kids at school try to upset him, he laughs and realizes that “they are just ‘hatin’ and when people are ‘hatin’ you ignore them.” When his teacher asked him what the UHatin? shirt was all about, he told her it was for “neutralizing haters.”

With The Campaign now in full swing and already receiving this sort of positive reaction, it will be interesting to see what UHatin? has in store in the upcoming months. For more information, check out the fan page at www.facebook.com/uhatin, and don’t forget to show some love and become a fan!